According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to. Built To Sell by John Warrillow, , available at Book Depository with free delivery worldwide. This is a book summary of Built to Sell by John Warrillow. Read this Built to Sell summary to review key takeaways and lessons from the book.

Author: Tura Kazinos
Country: Costa Rica
Language: English (Spanish)
Genre: Finance
Published (Last): 1 June 2009
Pages: 89
PDF File Size: 12.57 Mb
ePub File Size: 14.4 Mb
ISBN: 142-8-65042-352-4
Downloads: 29742
Price: Free* [*Free Regsitration Required]
Uploader: Branos

Built To Sell

If you want to be huilt sellable, product-oriented business, you need to use the language of one. Tempting to take it for cash Takeaway for sales – two sales people – ideally competitive people – this will prove that company sales don’t require a sakes rockstar Ch 7 Hire people who are good at selling products, not selling services – people who sell products figure out how the product will meet someone’s needs Build Management Team buolt long-term incentive plan instead of equity – stay bonus for loyalty – performance bonus Starbucks Replace “client” with “customer” – Service businesses have clients – Product businesses have customers, who are more easily replaceable, who buy their jlhn Get rid of all service business lingo.

Book describes many problems I have faced in last months, some of are still unresolved. Pitched the process with confidence. Book ratings by Goodreads.

Regardless, any entrepreneur would be well served by consuming this fun, productive story. That said, there is some very intelligent thinking about how to build a business where the founder is not necessary, which is solid advice regardless aell a desire to sell.

Tell your management team 8. Convert offers to a binding deal – Beware of earn-outs Now for the hard part, putting these ideas into action. Home Contact Us Help Free delivery worldwide. Instead, use a simple stay bonus that offers the members of your management team a cash buit if you sell your company.


This book is an easy read and provides a good perspective of what needs to be done to create a sellable business. Make sure they know your industry. Looking for More Great Reads? Instead, charge in advance Key takeaways: Ted, a serial entrepreneur who has sold eell. The warrullow story follows Alex, who runs a marketing design firm that he decides he wants to sell. Divided into an easily readable story, experiences and 17 tips it’s an easy and meaningful read.

Alex seeks advice from his friend Ted, a serial entrepreneur with a few successful exits under his belt. If you focus on doing one thing well bbuilt hire specialists in that area, the quality of your work will improve and you will stand out among your competitors.

Built to Sell by John Warrillow | : Books

That said, there is some very intelligent thinking about how to build a business where the founder is not necessary, which is solid advice regardles While this book contains a lot of excellent strategy about how to build a wonderful business, it falls into warrillw of the classic business book tropes, the overly-convenient amalgamation character. The book is about how to make the busine This is a great book. Sign up for practical, real-world solutions from successful business owners delivered to your inbox each Saturday morning.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement.

Mar 29, Nathan rated it really liked it Shelves: But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Mar 24, Claudia Anderson Scimeca rated it really liked it. Owning a process makes it easier to pitch and puts you in control. Launch a long term incentive plan for managers – Prove your managers can run the company and will stick around.


Highly recommended for any wanna be entrepreneur even those who do not intent to sell. Want to Read saving…. Without them, their company–no matter how big or profitable–is essentially worthless.

Book Summary: Built to Sell by John Warrillow | Sam Thomas Davies

Sep 13, Keshav Bhatt rated it really sel, it. Download our Spring Fiction Sampler Now. Build a management team and offer them a long-term incentive plan that rewards their personal performance and loyalty. Once I got “into” the book, I wrrillow able to almost forget how awful the narration was. Many people seem eager to sell their businesses, but if you build your business the right way, you probably want to keep it.

You’ll get referrals to businesses who need what you do. Usually naturally competitive types, sales reps will try to outdo each other. Imagine a world in which you empower your employees to run the day to day while you can focus on the big picture.

Warrilllow you are looking for a step-by-step manual to help you learn how to build a business that is sellable down the road, this is a great book. Kokonaisuus on kuitenkin liian yksinkertaistava.

Remember, the company that acquires you will have more resources for you to accelerate your growth. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future. Writing what could be dry material in a fictional style kept me engaged while actually picking up great tips and lessons.

In the second section of the book, the author shares more about his experience building and selling companies. It confirms the need of service providers to think about productizing their service.